Trust · Standard
The MittiMurti Verified Standard
We separate "eco claim" from "eco verification." Every listing on the platform discloses material, paint, decor, packaging, and immersion method — and sellers progress through four trust tiers backed by document checks and workshop visits.
Broad marketplaces routinely label ceramic, polyresin, and even PoP idols as "eco-friendly." This is greenwashing. CPCB's 2020 Revised Guidelines ban PoP and recommend natural biodegradable materials. MittiMurti enforces those rules at the listing level.
Mandatory disclosure on every listing
- Base material — Shadu Mati, seed/red soil, paper pulp, cow dung, alum, chocolate, etc.
- Paint or dye type — natural mineral, water-based natural, food-grade, or unpainted.
- Decor material — natural fabric, dried flowers, jute, or no synthetic decor.
- Packaging material — corrugated box, honeycomb paper, kraft, jute. No thermocol.
- Immersion method — home bucket, planter, warm water, warm milk, artificial tank, compost.
- Size and weight — declared in inches and kilograms.
- Seller city and delivery zones.
Four badge tiers
- Vendor Declared — seller has self-disclosed material and process. Visible as a starting tier.
- Documents Submitted — seller has uploaded material certificates, paint composition, business documents, or local-license proof.
- Platform Verified — MittiMurti has reviewed documents, product proof, packaging proof, and sample listing details.
- Field Verified — MittiMurti or a partner has visited the workshop or collected third-party validation.
What is not allowed on MittiMurti
- Plaster of Paris idols sold as eco-friendly
- Plastic or thermocol structural components
- Synthetic, oil, or chemical paints labelled as "natural color"
- Ceramic, resin, marble dust, or polyresin idols positioned as biodegradable
- Listings missing any of the mandatory disclosure fields above
How verification escalates
Sellers begin at Vendor Declared when they list. As they upload supporting documents and complete sample-order validation, they move to Documents Submitted and then Platform Verified. Field Verified is reserved for sellers we have visited or for whom we have collected third-party validation (NGO, municipal recognition, awards, certifications).
The transit-proof rule
Fragile idols need compliant packaging notes, a stated seller SLA, and a packing photo or video for higher-value orders. This protects buyers against damage and gives the platform a basis for refund and replacement.
If a seller breaks the rules
Sellers who attempt to label PoP, polyresin, or undisclosed-paint products as eco-friendly are removed from the platform. Repeated violations result in permanent removal and loss of any earned badges.
Tell us. We re-verify on request and publish corrections publicly. Reach out via the contact form.